NHS Tower Hamlets
A product to sell, a service to promote or a message to convey?
“We commissioned Forster to carry out a social marketing project to encourage take up of breast screening appointments among white and Bangladeshi women in Tower Hamlets. Forster’s research showed us that For Bangladeshi women, ‘breast’ was taboo. For white women, ‘cancer’ was taboo. Forster delivered an intervention based on this principal. Research undertaken following the intervention found a 30% awareness of the campaign among the target audience, with 94% believing it was important women attend screening. Breast screening rates for the area increased from 52.3% to 53.4% from 2007 to 2008.”
Paul Collins, NHS Tower Hamlets
Motivating healthy, sustainable lifestyles?
A product to sell, a service to promote or a message to convey?
“We commissioned Forster to carry out a social marketing project to encourage take up of breast screening appointments among white and Bangladeshi women in Tower Hamlets. Forster’s research showed us that For Bangladeshi women, ‘breast’ was taboo. For white women, ‘cancer’ was taboo. Forster delivered an intervention based on this principal. Research undertaken following the intervention found a 30% awareness of the campaign among the target audience, with 94% believing it was important women attend screening. Breast screening rates for the area increased from 52.3% to 53.4% from 2007 to 2008.”
Paul Collins, NHS Tower Hamlets
The Stroke Association
Influencing decision-makers, encouraging participation?
“So why did I choose to go with Forster? I have plenty of agencies coming to see me full of hype and offering little that is substantive. Forster has a good track record in social change marketing, is knowledgeable and offered me a refreshing perspective on the issue we’re grappling with”.
Nikki Hill, Deputy Communications Director, The Stroke Association
Involving the people who matter?
Influencing decision-makers, encouraging participation?
“So why did I choose to go with Forster? I have plenty of agencies coming to see me full of hype and offering little that is substantive. Forster has a good track record in social change marketing, is knowledgeable and offered me a refreshing perspective on the issue we’re grappling with”.
Nikki Hill, Deputy Communications Director, The Stroke Association
JC Atkinson
A great idea, product or service for building a business?
“People think a green funeral is a woodland burial. Trouble is, the general public, who demand funerals, and the funeral trade, who provide them, don’t know that there’s more to it than that. As a provider of environmentally responsible coffins, how do you change that? Forster immediately saw the potential of going beyond a mere service and creating an eco-brand that would be far more credible, effective and successful over time.”
Julian Atkinson, CEO, J C Atkinson
Launching a brave new business?
A great idea, product or service for building a business?
“People think a green funeral is a woodland burial. Trouble is, the general public, who demand funerals, and the funeral trade, who provide them, don’t know that there’s more to it than that. As a provider of environmentally responsible coffins, how do you change that? Forster immediately saw the potential of going beyond a mere service and creating an eco-brand that would be far more credible, effective and successful over time.”
Julian Atkinson, CEO, J C Atkinson
Bovis Homes
Need to appeal, motivate, persuade, cajole, nudge or inspire?
“Bovis Homes approached Forster to help us re-position our Retirement Living brand. The existing positioning of our Retirement Living product was not working for us - we faced increased pressure from the competition, sales were slowing down and overall we were finding it a difficult proposition to sell. Forster helped us communicate more effectively with our target audience. They understood the style and tone of messaging required to communicate a very complex proposition."
Tim Nabbs, Regional Director, Bovis Homes
Trying to find the relevant language and image?
Need to appeal, motivate, persuade, cajole, nudge or inspire?
“Bovis Homes approached Forster to help us re-position our Retirement Living brand. The existing positioning of our Retirement Living product was not working for us - we faced increased pressure from the competition, sales were slowing down and overall we were finding it a difficult proposition to sell. Forster helped us communicate more effectively with our target audience. They understood the style and tone of messaging required to communicate a very complex proposition."
Tim Nabbs, Regional Director, Bovis Homes
Keep Warm, Keep Well
Promoting an inclusive message?
Running a campaign or launching a service across age groups?
“This year’s Keep Warm Keep Well stakeholder engagement campaign for low-income families was extremely valuable to The Co-operative and our customers. The issue was about helping low-income families maintain good health during winter, and take advantage of the financial help and benefits available. Working across generations was a step change from earlier campaigns which had focused solely on older people. Every week 14.5 million people walk through our doors. The campaign information broadcast on our in-store radio and till screens was brilliantly placed to reach our customers with information about keeping them warm and well over cold weather spells. The feedback from stores has been good and we’d be happy to take part again this winter.”
Aimee Kerry, Media Manager, The Co-Operative
Promoting an inclusive message?
Running a campaign or launching a service across age groups?
“This year’s Keep Warm Keep Well stakeholder engagement campaign for low-income families was extremely valuable to The Co-operative and our customers. The issue was about helping low-income families maintain good health during winter, and take advantage of the financial help and benefits available. Working across generations was a step change from earlier campaigns which had focused solely on older people. Every week 14.5 million people walk through our doors. The campaign information broadcast on our in-store radio and till screens was brilliantly placed to reach our customers with information about keeping them warm and well over cold weather spells. The feedback from stores has been good and we’d be happy to take part again this winter.”
Aimee Kerry, Media Manager, The Co-Operative
Opinions