Manifesto
If we’re going to adjust to increasing numbers of older people in our society, then communication with and about older generations requires a radically different approach. As part of a communications consultancy committed to positive social change for all, Forster AGEncy works for greater inter-generational awareness, understanding and co-operation around the issues of ageing.
Our ambition is to reframe how society sees old age and to re-establish the value of being older.
We want to promote the autonomy of older people and advance their wellbeing.
We believe that everyone should have access to appropriate products and services – regardless of their age.
We aim to create and deliver communications which meet the changing and diverse needs of older people. Our approach to engAGING communications is underpinned by three ‘working principles’:
If we’re going to adjust to increasing numbers of older people in our society, then communication with and about older generations requires a radically different approach. As part of a communications consultancy committed to positive social change for all, Forster AGEncy works for greater inter-generational awareness, understanding and co-operation around the issues of ageing.
Our ambition is to reframe how society sees old age and to re-establish the value of being older.
We want to promote the autonomy of older people and advance their wellbeing.
We believe that everyone should have access to appropriate products and services – regardless of their age.
We aim to create and deliver communications which meet the changing and diverse needs of older people. Our approach to engAGING communications is underpinned by three ‘working principles’:
- generic or mainstream communications should be representative of, and accessible to all – regardless of age, ability, gender, ethnicity or sexual orientation
- communications with people aged 50+ should take account of the diverse (and changing) needs, identities and lifestyles of individuals, rather than a homogenous mass
- involving your audience in development, testing and evaluation is the most effective way to enhance communications impact, and to drive successful innovation.
Opinion