News

For many, this week's Spending Review signals an age of austerity. But what about the opportunities it brings? Read our newsletter for our view on how we can all make a difference.

The Forster AGEncy secret shoppers hit the aisles in south London this week to reveal their likes and dislikes about supermarket shopping. Although a mostly positive report, they did spot a number of aspects that could be improved. Click here to find out more.

In the few months since we launched Forster AGEncy, we’ve been amazed by the positive response to our mission to reframe the way society sees old age. One of the most recent highlights was a workshop we organised for Grandparents Plus, attended by over 50s from every walk of life. Click here for more info.

People aged 65 and over in Bankside are invited to apply for The Architecture Foundation's series of free creative workshops this September, supported by Forster AGEncy. Email donna@forsteragency.co.uk or call 020 7403 2230 for more information.

Why shouldn't people in their 80s, 90s and beyond find love, companionship and physical relationships? Should we set up a specialised dating agency? Find out more and cast your vote here

AGEncy are helping to develop a reward scheme for grandparents who provide childcare. Sam Smethers of Grandparents Plus says "AGEncy bring the right mix of expertise, professionalism and challenge with a strong understanding of the ageing society agenda. But more than that they care about its success."

Older people are a large and diverse audience. But how do you strategically segment the group to ensure your communications are going to have the most impact? Come to one of our free seminars to find out more: contact donna@forsteragency.co.uk for details.

Forster AGEncy has begun working with J C Atkinson, a major coffin supplier to the UK funeral trade. Together, we’ll be developing and communicating a new service aimed at the general public as well as funeral directors.

Are you hearing the voices of the over 50s? Forster AGEncy is keen to get your views on how politicians are responding to issues from funding end-of-life care to working opportunities for older people. Let us know what you think. Contact us.

Has your organisation signed up to Dying Matters yet? Talking about death doesn’t bring death closer – it’s about planning for life. Find out why you should: www.dyingmatters.org

In our quest to make engAGING communications the default approach to communicating products, services and messages aimed specifically at audiences aged 50+, Forster AGEncy has produced ‘Engaging Communications – a good practice guide’. Click here for your free copy.